The new MySpace was introduced on September 24, 2012, over a year after Justin Timberlake and Specific Media purchased MySpace for $35 million. This was a significant drop in price from when News Corp. bought MySpace for $580 million in 2005.
Nevertheless, soon after the purchase Justin Timberlake said that he was already brainstorming new ideas for MySpace. These ideas included online video game partnerships with Zynga as well as a MySpace TV with Panasonic.
The best idea ironically turned out to be a website. More specifically, a new website, the new MySpace would become Timberlake’s main focus. After a few months of limited access teasers, the new MySpace has officially replaced the old MySpace with a large emphasis on unlimited free music and videos. We are not really sure how MySpace is able to offer unlimited free music, but as long as it stays free and unlimited, we don’t mind not knowing.
Currently, Facebook and Twitter sit atop the social throne and have no intention of giving it up. On the other hand, the “re-makers” of MySpace have opted to allow their users login with Facebook and Twitter. This is a pretty clear indicator that the new MySpace is not out to dethrone, but integrate with current social users.
Have you tried the new MySpace and do you like it? Does MySpace stand a chance against Facebook, Twitter, Tumblr, and the numerous other existing social networks? Let us know in the comments below.
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