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Facebook iOS App Now Allows You to Install Apps Directly from Ads

Today Facebook announced that it is providing several new options for users and developers when it comes to viewing and creating ads that allow mobile app installation.

For iOS 6 users, that also means you can now install apps from ads within the Facebook app without needing to leave.

This is a new feature for iOS 6 and means you will no longer have to be pulled into the AppStore to complete these app installations. Other features added to Facebook’s ads include the ability to customize ads “directly from the app dashboard, power editor, or the ads API” and view demographic breakdowns for app installs by age, gender, country, and more.

What do you think of these changes to the way Facebook presents and uses ads in its iOS app?

[ source ]

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