The Nokia Lumia 920 certainly seems to be selling quite well globally, making it one of the most successful handsets sold by Nokia in recent years. That being said, the company seems to be struggling to keep up with the heavy demand for the device, especially in the United States. So what gives?
According to mobile industry analyst Tero Kuittinen, Nokia likely anticipated higher demand in Europe, where the brand is more popular. He further suggests that, due to an expected lower consumer demand, less Nokia Lumia 920 handsets were targeted for the North American launch.
Basically Tero Kuittinen says that reports of phones being sold out in the United States are actually because of restricted supply in the first place, and not necessarily a sign of huge demand. Is he right about Nokia having limited stock in the U.S.? Very possibly, but honestly that doesn’t mean demand for the phone isn’t out there.
Windows Phone 8 and the Lumia 920 seem to have people talking in a way we have never seen with a Windows-based mobile device before. Sure, past Nokia Windows Phone 7 devices generated some hype as well, but it doesn’t seem to equal up to the same magnitude we are seeing with Nokia’s latest flagship phone. People are curious about the phone and are looking up articles about it, trying to learn more.
The big question is whether the hype for the Lumia 920 will result in long-term success. At the moment, it’s probably to hard to say for sure.
The Nokia Lumia 920 is a solid piece of hardware (despite a few small flaws), but the competition from the iPhone and Android handsets is strong. Next year RIM will attempt a comeback with BB10 and Firefox will roll out its own mobile OS, adding even more competition to the market.
Do you think that Windows Phone 8 and Nokia Lumia 920 will win consumers away from these future offerings, or is the Lumia 920′s current success only temporary?
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