The much anticipated Nokia Lumia 920 has now hit store shelves. The flagship Windows Phone 8 device is getting a nice spotlight over at Best Buy, with it showing at the top of its mobile phone page. Walmart is also showing the Lumia 920 on the front of their mobile site.
So how well is the Lumia 920 doing on its first day? Currently the Lumia 920 lands a number 42 on the Best Buy top sellers page, which is odd when a seemingly unknown and unadvertised Xperia Ion is topping the number 15 spot. As for Walmart? Even though Walmart is offering the Lumia 920 for an impressively low $49.99 ($50 less than AT&T’s site), the device still hasn’t made it onto Walmart’s top twenty list.
On the other hand, European sales tell a very different story. The Nokia flagship handset has already managed to sell out in many places within the first day sales.
So what’s the big deal over in the US? Nokia may have just had bad timing after releasing the device extremely closely to Samsung’s US release for the Note 2, and a few months after the iPhone 5. Or maybe the majority of smartphone owners are still happy with their current operating system, and aren’t interested for the switch to Windows Phone. Honestly though, it might just have to do with brand perception. Nokia just isn’t that popular in the United States.
Either way, the Windows Phone 8 flagship handset will continue to remain on sale, and we won’t have a clear picture of the handset’s success until the handset settles into the market amongst the imminent Christmas shopping sprees. It’s also worth noting that Microsoft’s Windows Phone 8 marketing efforts are just now starting to heat up, with several celebrities endorsing the handset– such as Jessica Alba. What do you think of Windows Phone 8 and the Lumia 920? Interested or not?
Update: Looking at actually retailers and listening to commenters below, it’s clear that the Lumia 920 is actually doing quite well during its first few days on the market. Many stores are already reporting the device is totally sold out. For now it remains unseen how large the stock numbers for these retailers were to begin with– but this is an excellent sign and shows that Microsoft and Nokia are doing things right with the launch of Windows Phone 8 and the Lumia 920.
We apologize for any confusion this article may have caused. Have you managed to get your hands on the Nokia Lumia 920 yet? What do you think of the new Windows Phone 8 handset?