Home / Uncategorized / LG Nexus 4 sold at-cost by Google?
nexus4

LG Nexus 4 sold at-cost by Google?

While the LG Nexus 4 might be lacking 4G LTE, it is jam-packed with extremely powerful graphics and processing power. In fact, there is so much great hardware in here, it seems impossible that Google Play is able to sell the Nexus 4 for only $299. That’s because they are actually not making a dime directly on the hardware, it seems.

So far we’ve started to see other retailers get their hands on the Nexus 4 for sell off-contract and it is listing at prices around $750-$800. Of course these retailers need to make a profit after they buy the handset– but even so, that’s a HUGE price difference between the $299 we are seeing Google Play sell the Nexus 4 at.

There are two explanations, one is that Google is relying on their services and ads to make all the money so they are selling this at-cost or even slightly cheaper than cost. The other possibility is that vendors overprice gadgets a good margin. The truth is probably somewhere in the middle. Google knows it can make back the money on its services and search, so why charge a bunch?

For those that need a reminder, the LG Nexus 4 features 8GB of storage, 2GB of RAM and a Qualcomm S4 Krait chipset all for $299. Do you plan to pick one up or is there another phone that seems more up your alley right now?

[ source ]

Comments

comments

About Andrew Grush

Check Also

wii-oculus-rift-hoverboard

Try Oculus Rift And Wii To Roam Around On The Back To The Future Hoverboard

Check out how you can fly in virtual space by using an Oculus Rift and a Wii Balance Board.

4 comments

  1. I’m totally getting it

  2. Google doesn’t need to turn a profit on its hardware business. It’s all about search and ad revenue.

  3. I love my GNex but I think this is an awesome way for technology to move forward and make high end products more affordable. With this kind of shift it can be a great move for Google at increasing following base of the android community increasing the desirability for app designers to move to the Android platform make a move into decreasing the hold Apple has on its consumers. . Again with simple business competition is always good for the consumers .

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

%d bloggers like this: