Neuromarketing is using brain imaging or other brain activity measurement technology to measure subconscious responses to products, advertising and other marketing. Critics have called neuromarketing “junk science” that uses suspect research methods, but it’s gaining increasing interest.
This one might just be a hit with the geo-caching crowd. It’s the GPS-CS1 from Sony, and it tracks your locations using satellite systems and relays them to your PC. When you get back to your computer, you can see where you’ve been (and when). The result, especially when used in conjunction with a digital […]
The good people at Sharp went out and unveiled a couple of new MP3 players today. In a market dominated by color screens, rechargeable lithium batteries, and squinty-eyed video playback, the Sharp MP-S700 and MP-S800 digital audio players seem to come up a little short. Sure, they’re attractive enough with their metallic silver exterior accented […]