http://www.mobilemag.com/2012/08/21/apple-patent-will-destroy-annoying-tv-commercials-with-your-own-content/ Gadgets, Smartphones, Android Tablets, iPhone, iPad and all the latest tech you'd expect. Thu, 23 May 2013 06:51:00 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.mobilemag.com/2012/08/21/apple-patent-will-destroy-annoying-tv-commercials-with-your-own-content/#comment-57986 Atticus Jones Fri, 24 Aug 2012 19:57:00 +0000 http://www.mobilemag.com/?p=136846#comment-57986 It’s an interesting concept Apple patented, but I already watch recorded TV shows without commercials through my Hopper’s Auto Hop feature. I work at Dish and wonder how cooperative the big four networks will be once Apple offers this technology through its products and services. Auto Hop allows you to skip commercials from a recorded show, which is a time-saver for me to get through more programs when I have free time. Ad skipping technology has been around for awhile and will continue to be since viewers don’t want to watch 20 minutes of commercials in an hour-long show. It’s an interesting concept Apple patented, but I already watch recorded TV shows without commercials through my Hopper’s Auto Hop feature. I work at Dish and wonder how cooperative the big four networks will be once Apple offers this technology through its products and services. Auto Hop allows you to skip commercials from a recorded show, which is a time-saver for me to get through more programs when I have free time. Ad skipping technology has been around for awhile and will continue to be since viewers don’t want to watch 20 minutes of commercials in an hour-long show.

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