It seems that T-Mobile is hard at work addressing two big gaps in its service, the lack of 4G LTE and the lack of an iPhone. Last year it failed to merge with AT&T and now it is trying to play catch up instead, in order to make a comeback as its fallen behind in the mobile world. Part of their strategy is involving Ericsson and Nokia Siemens in its $4 billion LTE deployment, letting them handle it all since they’ve had experience working with companies like Verizon Wireless in this area, in the past. Using the AT&T and T-Mobile spectrums, the company should be able to cover at least 755 of its top 25 markets with LTE, which is actually pretty impressive.
Another big move will be the ability to support the iPhone later this year, thanks to adding support for the 1900MHz spectrum. This means that an UNLOCKED iPhone will work on its 4G network, though it won’t be selling the phones themselves it will still at least somewhat allow their customers to get their hands on the iPhone.
Of course there is a big difference between offering compatibility and directly selling the device, for one thing this means you won’t be able to get contract-deals and will have to pay full-price to get an iPhone that will work with T-Mobile. Still, it’s better than nothing, I suppose.
Are these changes in direction enough to save the company from falling further down the ladder? I have my doubts, but comebacks can and do happen all the time. What do you think?
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