Home » Uncategorized » Who Doused the Amazon Kindle Fire Demand?

Who Doused the Amazon Kindle Fire Demand?

Your ads will be inserted here by

Easy Plugin for AdSense.

Please go to the plugin admin page to
Paste your ad code OR
Suppress this ad slot.

Heading into the holiday season last year, everyone said that the Kindle Fire was going to be a huge draw, and it was. Now that we’ve had some time to recover from our new year’s hangovers, it seems that interest in Amazon’s cheap Android tablet is really starting to wane. Now, why would that be?

This comes from a report published by ChangeWave. In December, four percent of those surveyed said they were “very likely” to buy a Kindle Fire, but that figure has been cut in half to two percent in January. The “somewhat likely” crowd dropped from 13% to 10% over the same period.

Of course, this could be due to two very typical phenomena. First, demand for almost anything drops after the holidays. We’re all broke from all that shopping. Second, a lot of people really did buy the Kindle Fire over the holidays, so they obviously aren’t interested anymore in buying another one. To be fair, 54% of Kindle Fire owners are “very satisfied” compared to 49% of other tablets, though iPad owners still lead the pack at 74%.

The good news for Amazon, though, is that the Fire is doing exactly what it needed to do: offer kindling to ignite more purchases through Amazon. They say that 29% of Kindle owners are expected to spend more money at Amazon than they had before, compared to 19% of non-Kindle owners.

About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

Check Also


Try Oculus Rift And Wii To Roam Around On The Back To The Future Hoverboard

Check out how you can fly in virtual space by using an Oculus Rift and a Wii Balance Board.


Amazon Appstore for Android Holiday Deals, Including Free Apps

There are tons of deals from the Amazon Appstore that will be offered starting now and throughout the holiday shopping season. They say that they will have "hundreds of titles that are eitehr free... or available between 50-90% off" the regular price.


Black Friday: Google Play Store Apps, Games and Content on Sale All Weekend

Case in point, if you head over to the Google Play Store right now, you'll find that Google is celebrating all Cyber Weekend with discounts on all sorts of content. This includes many popular apps and games


Black Friday Deal: Samsung Galaxy Tab 3 10.1-Inch for $100 Off

Your ads will be inserted here byEasy Plugin for AdSense.Please go to the plugin admin ...


Arduino Co-Creator Releases Plans for $200 DIY Mobile Phone

Mellis was one of the people who came up with the now hugely popular Arduino platform and now he has come up with plans for people to build their own cell phone for about $200 in parts.


No Discounts for Apple Black Friday, Just Free Gift Cards

If you were hoping to save yourself some cash as you brave the Black Friday shopping crowds, you'll want to go somewhere other than the official Apple Stores.

  • Jnffarrell

    Bezos over reached; can win back customers by paying the state taxes like he pays the shipment fees, before the customer is turned off by them.