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Augmented Reality: Vuforia by Qualcomm

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At this past CES, rare demos of Augmented Reality (AR) implementations failed to attract much attention. There are many reasons for the fading interest in AR on mobile devices. Reviewers quote numerous technical problems with “live view” class encoding; 3D scene generation is the major obstacle on par with the inclusion of AR functionality being a daunting task even for the most powerful quad-core SoCs (think Tegra 3).

However, Qualcomm continues to push AR as a viable tool for bringing their Snapdragons to the front scene. At their presentation on CES 2012, they brought no less a character than Grover himself on stage to show off a toy called the Sesame Street Playset, a basic set of toys that works with a table and figurines. There’s a chance that in the demo presented for Mobile Review, the HTC Jetstream (Puccini, for some markets) tablet was used. However, the HTC Jetsream-looking case could be used fo Qualcomm’s prototype of their next generation dual and quad-core Snapdragon/Krait processors:

As much amusing and attractive AR-enhanced Grover may look here, this is just one example of the possibilities that Qualcomm’s Vuforia technology presents:

For marketers, Vuforia can drive brand engagement in entirely new ways. Advertising can literally jump off the printed page. Product packaging can come alive on retail shelves. And once purchased, products themselves can provide enhanced interactivity to provide instructions and drive future sales. See how leading global brands are using Vuforia today.

For developers, Vuforia provides industry-leading technology and performance on a wide range of mobile devices. Vuforia’s computer vision functionality will recognize a variety of 2D and 3D visual targets. With support for iOS, Android, and Unity 3D, Vuforia will allow you to write a single native app that can reach over 400 models of smartphones and tablets.

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Vuforia SDK can be downloaded from Qualcomm’s site, so if you are interested to push your product in rare hyper-reality space, you can start your AR project today.

We wrote about using elements of AR in gaming before. Namely, we suggested using Google’s Street View as a scenery for Bethesda’s highly popular Skyrim. Vuforia by Qualcomm could be very a useful tool too.

About Alexander Udalov

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