Creative, and its ZiiLABS subsidiary, failed to make much splash last year with their offerings of a ZMS-20 dual-core ARM Cortex A9 augmented by 48 StemCell graphic, or media processors.
This time, the ZMS-40 combines 96 of ZiiLABS’ StemCell media processing cores with four 1.5GHz ARM Cortex-A9 CPUs to deliver stunning multi-tasking application and media processing performance.
By doubling the number of StemCell Media processors compared to the previous ZMS-20, the ZMS-40 delivers twice the peak media performance, while running the larger array at lower clock speeds to achieve the same performance leads to greater energy efficiency and a reduction in power consumption of up to 50 percent.
ZMS-20 was no media slouch either, even though existing only as a prototype inside the Jaguar tablet.
ZiiLABS’ ZMS-40 press release on ZMS-40 claims now that:
“with 2X the performance and 2X the power efficiency, the ZMS-40 delivers ground-breaking media capabilities to handheld devices such as tablets, including ultra-high-resolution H.264 HP decoding of up to 3840×1080 for true 1080p 3D stereo, a rich and interactive desktop browsing experience, 2560×1600 (WQXGA) display resolution support, higher-quality video encoding and immersive OpenGL ES graphics and future support for High Efficiency Video Coding (HEVC).
The up-and-coming HEVC standard (also known as H.265), besides other qualitative benefits, can also increase data compression ratio by up to 2X as compared to H.264.”
Sim Wong Hoo, Chairman and CEO of Creative Technology Ltd., tells that:
“We are now forging ahead to form a Chinese Tablet Alliance with several major Chinese partners both in the horizontal and vertical market segments to further develop, build and market this timely tablet. Details of this Chinese tablet and the alliance will be unveiled soon.”
We look forward for a demo of this exciting (and elusive) ZMS-40 chip.
[ source ]