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BC Place Stadium is both Telus Park and Bell Pitch?

The reconstruction of BC Place Stadium in Vancouver is entering its final stages and this is going to be the venue for both the BC Lions football team and the Vancouver Whitecaps soccer team. The trouble is the place seems to have some competing sponsors.

On the one hand, we thought for some time that the “new” BC Place Stadium would be officially sponsored by Telus and would effectively be called Telus Park (or maybe Telus Field). However, Bell is the big sponsorship partner for the Whitecaps and so we’re hearing that it’s going to be called Bell Pitch. But you can’t really have two names for one place, can you?

That’s the way it’s gearing up. For my part, I wonder if they can get away with a combination name based on circumstance: Telus Field at BC Place Stadium when the Lions play and Bell Pitch at BC Place Stadium when the Whitecaps play. For all other events, it’s just BC Place Stadium unless either Bell or Telus want to toss some more money into the pot.

Interestingly, BC Place is right next to Rogers Arena (which used to be GM Place). That’s all three major telcos sharing the same postal code. It’d be fun if Wind and Mobilicity somehow sponsored some smaller venues in the same neighborhood too. The phone booth? The dropped call zone?



About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

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  1.   First off…Stupid, it’s not a park, it’s a Stadium, and what the hell is a Pitch?  I know what a sales pitch is & I know what a pitch is in baseball, but how can a building be a pitch??

  2. The difference is Bell has a sponsorship deal with the Whitecaps only. While Telus wants the rights to the naming rights of the whole stadium. I don’t understand how a tenant can sell the naming rights to a field they don’t own?

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