Kindle hits the cloud

Amazon’s new “Cloud Reader” web app is now available for use on Safari and Chrome, promising the look and feel of the Kindle reader on any internet connection.

“We are excited to take this leap forward in our ‘Buy Once, Read Everywhere’ mission and help customers access their library instantly from anywhere,” wrote the director of Amazon’s Kindle division, Dorothy Nicholls, in a release.

“We have written the application from the ground up in HTML5, so that customers can also access their content offline directly from their browser.”

Users will find their library, complete with their highlights, bookmarks and notes, when they log in on the browser, the company says. And the store — boasting almost 1 million titles already — has been touch-optimized, meaning Safari on the iPad is good to go.

Other web browsers, such as IE and Firefox, will be compatible with the Cloud Reader soon, they say — likely just about as soon as the Amazon Tablet is released this October.

Along with their slew of apps for mobile and desktop systems, it seems Amazon wants Kindle to be the most available reader on the market.

“The flexibility of HTML5 allows us to build one application that automatically adapts to the platform you’re using – from Chrome to iOS,” reads the statement. “To make it easy and seamless to discover new books, we’ve added an integrated, touch optimized store directly into Cloud Reader, allowing customers one click access to a vast selection of books.”

Now that the cat’s out of the bag, how long do you think it will be before other apps and readers make the move from app stores to URLs? Let us know what you think in the comment section below.


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