After a long day at work, it’s never fun waiting for the subway. On top of that, sometimes you still have to go grocery shopping for dinner. In South Korea, where almost 50 million people live in a country a bit bigger than Indiana, grocery shopping can be a huge pain in the butt.
But Tesco came up with a plan to make things a bit easier for South Koreans, and boost their business without having to open additional stores. Tesco, known as Homeplus in South Korea, has set up virtual grocery stores at subway stations, so people waiting for the subway can do some quick shopping before dinner. Tesco has eliminated the need for some people to go to the grocery store and wait in line, then lug those groceries all the way back home on the crowded subway. As you can imagine, the South Koreans love it, and more and more of them are signing up for e-grocery shopping.
The virtual grocery stores are made of posters that replicate the display and merchandise found in Tesco stores, so all customers have to do is scan the QR code of the product with their smartphone, and it lands in their virtual shopping cart. When they come home, their groceries are delivered to them. Sounds nice, right? Let’s hope they bring those over here and we never have to wait in line at a grocery store ever again. Although there is the element of choosing for quality that some people may still find important.