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Are you lovin Google’s What do you love?

What do you love? is a single search page from Google that utilizes Google’s online tools to deliver information about the stuff you love. The new website was quietly rolled out several days ago, but engineering issues kept it from being officially launched.

Ease of Use

The page is very straightforward. You simply type in what you love, click the heart-shaped button, and you get results shown from multiple channels including YouTube, Maps, SketchUp, Calendar, Blog Search, Chrome, Gmail and others.


After I searched “chickpeas” which happen to be my favourite food, the Blog Search tool came up with a tasty-looking chickpea salad recipe from a food blog. The News tool also gave me several more recipes from the food sections of different newspapers, which was even more useful. So props to Google for that one.


When I searched “rock climbing” I didn’t get anything useful. Calendar encouraged me to “plan your rock climbing events” while Patent Search told me to, “find patents about rock climbing.” I was also encouraged to “make a photo album about rock climbing” with Picasa, and translate rock climbing into 57 languages. The News tool depressed me because when rock climbing makes the news, it’s usually because of an accident that ended up killing someone. None of the tools proved particularly helpful.

Besides the search bar, there’s a share button that allows you to share on Gmail or Buzz, because since Google doesn’t own Facebook or Twitter, you don’t get that option. Considering that Facebook has long surpassed email as the most popular way to share links, this was a let-down. I’m not going to manually open my Facebook or Twitter and paste the link. This is the 21st century! Convenience reigns supreme!

Bottom Line

Google’s privacy policy outlines that the company uses cookies to store user preferences, and improve search results, ad selection and track user trends. Google uses cookies in its advertising services to help advertisers and publishers serve and manage ads across the web and on Google services. When you access Google services via a browser or other application, Google’s servers record certain information, which includes your web request. Google’s continued attempts at personalized ads become much more blatant with What do you love? as Google is asking point-blank what we’re interested in, and therefore likely to buy. Since the tools include Gmail and Chrome, that encourage you to sign up for the services once you click on the link, What do you love? is mostly a promotional tool for Google rather than a useful or interesting search engine.

About Silvia Pikal

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