Home » Uncategorized » Comscore Says iOS Users “Outreach” Android Users
android-vs-ios

Comscore Says iOS Users “Outreach” Android Users

Sales numbers are one thing, but they may not necessarily be indicative of how profitable those customers can be. In a recent analysis by Comscore, it appears that iOS “far outreaches” Android… but what does that mean?

Comscore looks at “measurable” data like “web browsing, messaging and multimedia,” and iOS users are “more visible” than their Android counterparts. By being more visible, it means that iOS users (both iPhone and iPad) are browsing more sites and consuming more media. In short, it means that they could be more lucrative customers to have.

And this means that more media and marketing companies are going to continue developing their products and services for iOS users, rather than focusing their energies on catering to Android users. It’s a vicious cycle, you could say, which bodes well for the crew in Cupertino. To be fair, the installed user base for iOS users (37.9 million) far outnumbers the Android side (23.8 million).

Android users, if you want developers to develop more things for Google’s platform you need to start being “more visible.” You can “outreach” iOS if you just surf more sites, buy more apps, send more messages, and consume more media. And, well, there has to be more of you too.

 

About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

Check Also

wii-oculus-rift-hoverboard

Try Oculus Rift And Wii To Roam Around On The Back To The Future Hoverboard

Check out how you can fly in virtual space by using an Oculus Rift and a Wii Balance Board.

131129-amz

Amazon Appstore for Android Holiday Deals, Including Free Apps

There are tons of deals from the Amazon Appstore that will be offered starting now and throughout the holiday shopping season. They say that they will have "hundreds of titles that are eitehr free... or available between 50-90% off" the regular price.

131129-google

Black Friday: Google Play Store Apps, Games and Content on Sale All Weekend

Case in point, if you head over to the Google Play Store right now, you'll find that Google is celebrating all Cyber Weekend with discounts on all sorts of content. This includes many popular apps and games

131129-gtab

Black Friday Deal: Samsung Galaxy Tab 3 10.1-Inch for $100 Off

Did you manage to score any epic Black Friday deals this morning? Are you still ...

131128-diy

Arduino Co-Creator Releases Plans for $200 DIY Mobile Phone

Mellis was one of the people who came up with the now hugely popular Arduino platform and now he has come up with plans for people to build their own cell phone for about $200 in parts.

131128-apple

No Discounts for Apple Black Friday, Just Free Gift Cards

If you were hoping to save yourself some cash as you brave the Black Friday shopping crowds, you'll want to go somewhere other than the official Apple Stores.

  • http://www.facebook.com/profile.php?id=690555753 Anonymous

    I’ve been reading these same figures over and over and over, but nobody seems to define “installed user.” If a person has an iPhone and an iPad, is that two installed users? Because I think that’s exactly what it means, and if that’s the case, far less impressive from a marketing standpoint. 

  • liveTexas

    Android for smartphones are WAY ahead of ios, with a headstart of 1 1/2 years…Android Tablet OS (honeycomb) was just released last month (another 1 1/2 year headstart) and already captured 22% market share…and Chrome OS has yet to be released …and they say their Not Afraid ??? lol ! LOVING their bravado!