It’s like going to an all you can eat buffet, only to discover that you’re limited to one hour of eating before they make you go through a complicated maze to get another piece of fried chicken. You can keep eating, sure, but each successive trip to the buffet line takes longer and longer.
And that’s fundamentally what is happening with the “unlimited” plans being offered by T-Mobile USA. Yes, you have “unlimited” data to use, but you’re effectively capped at 2GB of bandwidth. After that, you get throttled (possibly down to a crawl) to deter you from using any more data.
As per the press release: “Consumers exceeding 2GB of usage in a billing month will still have access to unlimited data at reduced speeds until their new billing cycle starts.”
I’m not sure if this is better than the “virtually” unlimited plans that were out a couple years ago, where you experienced a hard cap after a certain amount of data. Don’t sell me an “unlimited” plan if it isn’t really unlimited. If I’m paying for unlimited, I want unfettered access to my roast beef. Where are the government regulators on all this? Shouldn’t they step in and straighten out their turnspeak. T-Mobile is now Turnspeak-Mobile.
T-Mobile’s Even More Plus plan will run you $60 a month sans contract, but at $80 a month, hey, you’ll get the “Even More plan” on a two year contract. Wait a little longer and you may even see an “Even More Plus More Plan” for $100 giving you more limits. Give me a break.
“Consumers today are looking for even more value and flexibility from their wireless plans,” said John Clelland, senior vice president, marketing, T-Mobile USA. “While data plans for many of our competitors continue to be very expensive, T-Mobile is lowering the price of our unlimited plans and offering more options, making it easier than ever for customers to step up to a richer mobile data experience on our 4G network.”
Combined with an extensive lineup of affordable smartphones, T-Mobile’s new Even More unlimited plan allows customers to save more than $350 per year on an unlimited smartphone plan, compared to similar plans from AT&T, Verizon and Sprint1. Customers have the flexibility to purchase any phone in T-Mobile’s lineup and sign up for an unlimited rate plan — with or without a contract term commitment.
In contrast to some competing offerings, T-Mobile’s new Even More unlimited and Even More Plus unlimited plans enable customers to use mobile data on their smartphones without incurring any overage charges. Consumers exceeding 2GB of usage in a billing month will still have access to unlimited data at reduced speeds until their new billing cycle starts. On average, T-Mobile 4G smartphone customers consume about 1 GB of data per billing month.
In addition to its unlimited plans, T-Mobile continues to offer one of the industry’s most affordable entry-level data plans, starting at just $10 for 200 MB per billing month. The company also strives to help customers on these data plans avoid surprise bills with SMS alerts when they are reaching their data limit.
The new $79.99 Even More unlimited and $59.99 Even More Plus unlimited plans are available starting tomorrow for qualifying customers. To find the T-Mobile plan that best fits their needs, customers can visit http://www.t-mobile.com.
T-Mobile’s HSPA+ 4G network not available everywhere. See coverage details at T-Mobile.com.