There are few cars in the world that are quite as iconic as the Volkswagen Beetle and “another chapter” is about to be written with that round thing from Germany. Never mind its historic roots with Hitler or how it served as the beginnings of Porsche; the Beetle is going to be new again.
At least that’s what the people in Wolfsburg are trying to tell us. They’re planning a nearly simultaneous world debut of the next-generation Beetle on three international stages on April 18. The car will be showcased at a world premiere in Shanghai, but they’re also hosting events in Berlin and New York around the same time.
This is all in partnership with MTV, including live streaming on the web and highlights on international MTV channels later on. You know, because VW is cool. The New York part has the Black Eye Peas, the Berlin part has 2manydjs, and Shanghai has… the car.
I guess VW’s vision of the future is for Snooki to cruise up in a Beetle, jamming to Rebecca Black on the fifth weekday.
THE 21ST CENTURY BEETLE: WORLD DEBUT ON THREE CONTINENTS
Wolfsburg/London: In just a few weeks, Volkswagen will write another chapter in the history of an automotive icon. On 18 April, the latest iteration of the Beetle will be showcased to the public – and with spectacular world debut staging. Volkswagen will be celebrating the new Beetle almost simultaneously as a world premiere in Shanghai with MTV’s VJ guest hosting an exclusive MTV Sound System followed by World Stage events in New York and Berlin.
Appearing at the World Stage Event in New York will be The Black Eyed Peas performing hits from their latest album, The Beginning, as well as some of their most loved material from the past at Terminal 5; and in Berlin (EWerk) the MTV World Stage Party, will be headlined by Belgian duo 2manydjs performing a DJ set. The World Stage in New York, will be the most widely distributed World Stage event to date and highlights of both events will be available on www.worldstage.mtv.com. The World Stage show from New York City will be streamed live (excluding the UK) and highlights from the show will be broadcast later on MTV channels around the world.
‘The Beetle is an icon of the automotive world, just like MTV is an icon of the music world. In the context of this marketing alliance, we are taking the new Volkswagen directly to our customers and fans of the Volkswagen brand – and we are doing it globally. We are certain that the car’s one-of-a-kind styling combined with the latest technology will be very well received by customers,’ said Luca de Meo, Director of Marketing for the Volkswagen Group and for the Volkswagen Passenger Cars Brand.
The new Beetle’s exterior reinterprets the silhouette of the famous Volkswagen Beetle and combines stylistic elements borrowed from the original with the latest technology. This guarantees Beetle drivers a lot of driving fun and individuality.
MTV is the world’s premier youth entertainment brand. With a global reach of more than half a billion households, MTV is the cultural home of the millennium generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile and its online hub is the leading destination for music, news and pop culture.