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Google Effectively Kills QR Codes for Good

You’ve seen them everywhere. Those weird 2D barcodes have made their way onto business cards, bus shelter advertisements, product packaging and into the newspaper. And now, the age of the QR code just might be coming to an end even before it ever really made any real mainstream impact. You can thank Google for that.

As Google ramps up its support for NFC, it is completely shutting down its support for QR codes in its Places services. I never used QR codes and now I never need to either.

I guess the idea sounded decent, since it effectively eliminated typos and such, but it just didn’t seem too convenient to whip out the appropriate app, take a picture of the blocky shape, and wait for it to redirect you to an app or site…. when you could have taken that last step on your own. NFC isn’t the same as QR, to be sure, but Google’s got to put its priorities where it needs to put its priorities.

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About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

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3 comments

  1. I agree that it’s a complete waste of time- other then quickly adding someone bbm pin to your contacts it really does not add any value to the average man on the street. If i’m walking pass an advertisement with a QR code the most times i dont have time to stop take out my cellphone and see what it’s all about. So we need to find more practical uses for this , but not advertising.

  2. this article is so out of touch with the value qr codes provide it’s not even funny.

    • @Chris Whalley: Thanks for the comment, I see your point. QR codes mean more to individual advertisers and their ability to reach a potential customer in an online capacity from an offline source. There’s a great report on this MGH http://mghus.com/qr-code-survey-results so perhaps Google did not see as much value to this as they would by offering NFC to those customers. Really completely different uses IMHO.

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