Home » Uncategorized » Social TV Trend Hits Britain, U.S.

Social TV Trend Hits Britain, U.S.

Watching TV is becoming a more social endeavour amongst British youth, according to a recent study by media consulting company Digital Clarity. Of 1,300 British mobile internet users below 25 years of age, eight of 10 responded that they use mobile devices to talk to friends about the show they’re watching.

Using Facebook, Twitter and other apps to chat with friends and give real-time accounts of what they’re watching, the trend was previously noted in the U.S. at 86 per cent of those under 25 doing the same.

In the U.S., this has sparked a new trend of “second screening,” where old movies and shows are run on TV with live commentary via social media. For example, HBO’s screening of 14-year-old movie Private Parts with commentary by Howard Stern, which garnered far higher ratings than the average rerun.

And while the trend is catching on in Britain, there’s still a question of how to profit off of the trend.

“Up until 12 months ago, TV was struggling to reach the younger market as more and more channels were becoming available,” Digital Clarity founder Reggie James said in an interview with Reuters. “Social TV has changed this completely by turning programs into online events where you have to watch them as they happen.

“The audience have already taken their seats and are ready to join the conversation,” James said. “It’s now up to the TV companies to tap into this huge and lucrative market.”

Reuters reports television networks are using this as a new marketplace to pitch to advertisers.

About Raggy Jin

Check Also


Try Oculus Rift And Wii To Roam Around On The Back To The Future Hoverboard

Check out how you can fly in virtual space by using an Oculus Rift and a Wii Balance Board.


Amazon Appstore for Android Holiday Deals, Including Free Apps

There are tons of deals from the Amazon Appstore that will be offered starting now and throughout the holiday shopping season. They say that they will have "hundreds of titles that are eitehr free... or available between 50-90% off" the regular price.


Black Friday: Google Play Store Apps, Games and Content on Sale All Weekend

Case in point, if you head over to the Google Play Store right now, you'll find that Google is celebrating all Cyber Weekend with discounts on all sorts of content. This includes many popular apps and games


Black Friday Deal: Samsung Galaxy Tab 3 10.1-Inch for $100 Off

Did you manage to score any epic Black Friday deals this morning? Are you still ...


Arduino Co-Creator Releases Plans for $200 DIY Mobile Phone

Mellis was one of the people who came up with the now hugely popular Arduino platform and now he has come up with plans for people to build their own cell phone for about $200 in parts.


No Discounts for Apple Black Friday, Just Free Gift Cards

If you were hoping to save yourself some cash as you brave the Black Friday shopping crowds, you'll want to go somewhere other than the official Apple Stores.