Facebook Embedded SIM Cards FTW

Facebook is now available to anyone with a cell phone that uses SIM cards, thanks to European digital security company Gemalto who has managed to embed the entire Facebook software application onto the tiny chip.

“Facebook for SIM enables operators to leverage two of their main assets: the SMS to communicate with the web application and the SIM for application distribution to the masses,” said Philippe Vallée, Executive Vice President of Gemalto, in his statement at the Mobile World Congress. “Over 200 million people already use Facebook on handsets and those are twice as active as non-mobile users. By providing anytime, anywhere availability to the social network, Gemalto delivers on the growing demand for mobile connectivity all over the world.”

The software is as compatible with any SIM cell phone as the SIM itself, the companies announced at the Mobile World Congress, which means Facebook on the go is no longer solely in the hands of smart-phone users.

“Increasingly people want to be able to stay connected and communicate with their friends on Facebook anytime, anywhere,” said Henri Moissinac, Head of Facebook’s Mobile Business. “Gemalto has developed a creative solution in Facebook for SIM that enables people without mobile data plans to stay connected to their friends on Facebook in an affordable way.”

The application doesn’t require a data plan either, they say, as it was designed to work entirely through SMS technology. Users log into the SIM application, and SMS updates with friend requests, status updates, wall posts and messages.

The service will be available at an unspecified date on a limited free trial period before switching to a subscription model.

[via Gemalto]


Gemalto Brings Facebook® to All Mobile Phones

Facebook for SIM – now working on any handset and for any subscription model

BARCELONA, Spain-Mobile World Congress — Gemalto (Euronext NL0000400653 GTO), the world leader in digital security, announced Facebook for SIM, which enables anyone to enjoy the service on all handsets, even if without a data connection or data subscription. With this announcement, Gemalto brings Facebook to millions of mobile phone users regardless of their handset type.

“Gemalto has developed a creative solution in Facebook for SIM that enables people without mobile data plans to stay connected to their friends on Facebook in an affordable way.”
“Increasingly people want to be able to stay connected and communicate with their friends on Facebook anytime, anywhere,” said Henri Moissinac, Head of Mobile Business, Facebook. “Gemalto has developed a creative solution in Facebook for SIM that enables people without mobile data plans to stay connected to their friends on Facebook in an affordable way.”

Gemalto’s software development team has embedded the software application into the SIM. This ensures the Facebook application is compatible with 100% of SIM-compliant mobile phones.

The innovative solution provides mobile subscribers with simple and convenient access to core Facebook features such as friend requests, status updates, wall posts or messages. It also offers unique functions: people can sign up for this service and log in directly from the SIM application. Interactive Facebook messages pop-up on the phone’s screen so people can always share up-to-the-minute posts and events. One can also automatically search their SIM phonebook for other friends and send them requests.

Facebook for SIM is extremely easy to use and is available to everyone. No data contract or application download is needed, because the software is embedded in the SIM and it uses SMS technology. As a result, it works for prepaid as well as for pay-monthly customers. Following an initial limited free trial period, Facebook for SIM then operates on a subscription model via an unlimited pass for a given period of time.

“Facebook for SIM enables operators to leverage two of their main assets: the SMS to communicate with the web application and the SIM for application distribution to the masses,” added Philippe Vallée, Executive Vice President, Gemalto. “Over 200 million people already use Facebook on handsets and those are twice as active as non-mobile users1. By providing anytime, anywhere availability to the social network, Gemalto delivers on the growing demand for mobile connectivity all over the world.”

Facebook® is a registered trademark of Facebook Inc.

About Gemalto

Gemalto (Euronext NL 0000400653 GTO) is the world leader in digital security with 2009 annual revenues of €1.65 billion, and over 10,000 employees operating out of 75 offices, with research and service centers in 41 countries.

Gemalto is at the heart of our evolving digital society. The freedom to communicate, travel, shop, bank, entertain, and work—anytime, anywhere—has become an integral part of what people want and expect, in ways that are convenient, enjoyable and secure.

Gemalto delivers on the growing demands of billions of people worldwide for mobile connectivity, identity and data protection, credit card safety, health and transportation services, e-government and national security. We do this by supplying to governments, wireless operators, banks and enterprises a wide range of secure personal devices, such as subscriber identification modules (SIM), Universal Integrated Circuit Card (UICC) in mobile phones, smart banking cards, smart card access badges, electronic passports, and USB tokens for online identity protection. Moreover Gemalto delivers on emerging applications related to the ‘Internet of things’ by supplying wireless modules and machine identification modules (MIM) for machine-to-machine communication. To complete these solutions we also provide software, systems and services to help our customers achieve their goals.

As the use of Gemalto’s software and secure devices increases with the number of people interacting in the digital and wireless world, the company is poised to thrive over the coming years.

For more information please visit www.gemalto.com.


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