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Fido Fetches Sony Ericsson Cedar GreenHeart Phone

Sony Ericsson is expanding their GreenHeart collection of environmentally-friendly phones with a Canadian release of the Cedar. With post-consumer recycled plastics, a low-consumption charger and waterborne paint, the phone is being sold exclusively by Fido in Canada and direct from SE in the UK, aimed at consumers and businesses looking at a low-impact mobile solution.

But it’s not just a novelty phone for hippies. The Cedar boasts EAS push email, fast browsing and Widget Manager 2.0 for quick access to social networks such as Twitter and Facebook via the stand-by screen. With Bluetooth and quick, easy browsing on 3G and HSDPA, you can stay connected – whatever that means to you. You can even use the Cedar as a modem for your laptop.

The only two complaints I would have seem to have simple enough solutions. At 0.6″ it’s a bit thick for the size, but the “human curvature” design now typical to Sony Ericsson handsets ensures it’ll sit comfortably in your hand regardless. It’s not a “smartphone,” but it is smarter, and greener than most.

Sony Ericsson Introduces Cedar™, a GreenHeart™ Handset
Stay Connected with What Matters

• Offers fast browsing capabilities, and easy access to email and social networking sites

• Available exclusively through Fido™ across Canada at an affordable price

Toronto – February 10, 2011 – Sony Ericsson today introduced Cedar™, the latest addition to its GreenHeart™ handset family available exclusively from Fido™ in Canada. Cedar™ will provide environmentally conscious consumers with a phone to suit their needs and complement their values. The phone offers fast and easy browsing capabilities with easy access to e-mail and social networking sites.

With Sony Ericsson Cedar™, consumers benefit from key features which they have come to expect from Sony Ericsson. The phone offers users an easy-to-use social networking experience with the Widget Manager 2.0 – an application which allows users access social networking via the stand-by screen. In addition, the phone also features the human curvature design that is now consistent across the Sony Ericsson portfolio of products

“Sony Ericsson Cedar™ is ideal for consumers who are looking for the perfect balance between a business and social device.” said Peter Farmer, Head of Marketing for North America, Sony Ericsson. “Featuring a port for easy connection to your laptop – the Sony Ericsson Cedar™ is an affordable GreenHeart™ phone which enables consumers to easily connect to their various communities whether it’s for work, fun or play.”

In line with the company’s GreenHeart™ commitment, Sony Ericsson Cedar™ features various green credentials such as post consumer recycled plastics, a lower power consumption charger, an e-manual, waterborne paint and compact packaging compared to previous packaging. The phone is perfect for businesses that are looking for a more environmentally conscious alternative offering push mail, Bluetooth™ connectivity and HSDPA. For more information on the GreenHeart™ program and Sony Ericsson’s overall sustainability program, please visit www.sonyericsson.com/greenheart.

The features of the Sony Ericsson Cedar™ handset include:

• Widget Manager 2.0 allows easy access to your favourite social network and applications

• Social network applications – Facebook™, Twitter™ and MySpace™

• Keep contacts close – hassle-free phone book transfer and web backup

• Stay organised with calendar, phone book, email

• Fast browsing with 3G and direct access to the web browser

• EAS Push email and modem connectivity

• Connect your headphones on the 3.5mm jack and enjoy music, video on the go.

• Capture the moment with the 2MP camera and send it by MMS

• Human curvature design – fits into the palm of the hand

• GreenHeart™ – for a greener choice

The Sony Ericsson Cedar ™ is now available in Canada exclusively from Fido™ starting at $10 with a new activation on a two-year Fido Agreement, or at $110 with no term contract.

[SE Cedar, UK Product Page



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