Home » Uncategorized » Will The Daily for iPad fly?

Will The Daily for iPad fly?

I downloaded Rupert Murdoch’s The Daily over the weekend, it’s the first daily newspaper designed for the iPad. It has plenty of bells and whistles, animated transitions, embedded videos, and plenty of content to go with it. They sure put the iPad’s processing power to the test. But it didn’t totally grab me. It felt a little too overdone. I appreciate their effort, the carousel of featured articles is clever but jittery, the embedded social integration is game changing when compared to present content iPad apps. But is that enough?

To me it screams as though the newspaper world is trying too hard to make things “fresh,” “edgy” and well, just different. Murdoch laid down $56M for The Daily to operate in year 1, the main problem I see is that it’s a once a day thing, and the way information moves on the internet today is in realtime. If you’re not up to date with the latest information you’re not meeting the readers needs. I see this plenty here on Mobile Magazine. We try to give our readers the most timely and thoughtful articles that we believe are the most interesting to them, and that happens many times a day, not just once.

The app is free to download with a 2 week trial, it is worth checking out.

Here is the official commercial for The Daily which Murdoch aired on the Super Bowl yesterday.

About Fabrizio Pilato

Check Also


Try Oculus Rift And Wii To Roam Around On The Back To The Future Hoverboard

Check out how you can fly in virtual space by using an Oculus Rift and a Wii Balance Board.


Amazon Appstore for Android Holiday Deals, Including Free Apps

There are tons of deals from the Amazon Appstore that will be offered starting now and throughout the holiday shopping season. They say that they will have "hundreds of titles that are eitehr free... or available between 50-90% off" the regular price.


Black Friday: Google Play Store Apps, Games and Content on Sale All Weekend

Case in point, if you head over to the Google Play Store right now, you'll find that Google is celebrating all Cyber Weekend with discounts on all sorts of content. This includes many popular apps and games


Black Friday Deal: Samsung Galaxy Tab 3 10.1-Inch for $100 Off

Did you manage to score any epic Black Friday deals this morning? Are you still ...


Arduino Co-Creator Releases Plans for $200 DIY Mobile Phone

Mellis was one of the people who came up with the now hugely popular Arduino platform and now he has come up with plans for people to build their own cell phone for about $200 in parts.


No Discounts for Apple Black Friday, Just Free Gift Cards

If you were hoping to save yourself some cash as you brave the Black Friday shopping crowds, you'll want to go somewhere other than the official Apple Stores.