Last year, for every 100 paperback books sold on Amazon.com, the company sold 115 e-books, according to Amazon’s Q4 earnings report. What’s more, Amazon saw three times as many sales of e-books than of hardcovers during the same period.
“This is across Amazon.com’s entire U.S. book business and includes sales of books where there is no Kindle edition,” said Amazon. “Free Kindle books are excluded and if included would make the numbers even higher.”
Amazon hasn’t specified exactly how many of its latest Kindle devices it sold last year, but analysts are estimating about 7 million.
“The Company sold millions of third-generation Kindle devices with the new advanced paper-like Pearl e-ink display in the fourth quarter,” says Amazon, “and the third-generation Kindle eclipsed ‘Harry Potter and the Deathly Hallows’ as the bestselling product in Amazon’s history.”
It wasn’t many years ago that people scoffed at the idea of e-books overtaking paperbacks in sales and popularity, but that day has come.
Let us know which of the two you prefer – e-readers or paper books – in the comments section.