The next time you order a trenta-sized iced mocha frapp, you won’t need to whip out your wallet. You’ll just need to flash your iPhone at the barista.
Yes, I said barcode. The mobile payment system being implemented by Starbucks uses a special 2D barcode rather than the near-field communications (NFC) technology being shoved into products like the Google Nexus S smartphone. They say that NFC just isn’t popular enough yet. “Once there are more users,” says Starbucks Card category manager of innovation Chuck Davidson, “we will adapt.”
In addition to the Starbucks Card app being offered on iOS for iPhone and iPod touch, there is also an app being launched for BlackBerry as well as one currently in development for Android.
I’m not convinced that this is necessarily any faster than whipping out an actual Starbucks Card, since you have to load up the app and show the barcode for it to work, but it is good to see that they’re innovating by doing more than making bigger cups and unveiling new logos.
Mobile Payment Debuts Nationally at Starbucks
The Starbucks Card Mobile App offers customers with BlackBerry smartphones, iPhone and iPod touch the fastest way to pay at nearly 6,800 U.S. company-operated Starbucks stores
SEATTLE, January 19, 2011 – Starbucks (NASDAQ: SBUX) today announced the launch of mobile payment in all U.S. company-operated stores, allowing customers to pay for in-store purchases with select smartphones. Building on the earlier introduction of Starbucks Card Mobile App for select BlackBerry® smartphones, iPhone® and iPod® touch and a successful mobile payment test program, customers now have access to the largest mobile payment program in the U.S. and the fastest way to pay at Starbucks. This national program now includes nearly 6,800 company-operated stores and more than 1,000 Starbucks in U.S. Target locations.
Starbucks Card Mobile App on BlackBerry smartphone (Photo: Business Wire)
In addition to engaging a loyal base of several million cardholders with the offering, Starbucks anticipates mobile payment will be a draw for customers looking to experience the speed, ease and convenience of paying with their mobile phone. “Today, one in five Starbucks transactions is made using a Starbucks Card and mobile payment will extend the way our customers experience and use their Starbucks Card,” said Brady Brewer, vice president Starbucks Card and Brand Loyalty. “With mobile payment, the Starbucks Card platform further elevates the customer experience by delivering convenience, rewarding loyalty and continuing to build an emotional connection with our customers.”
To experience mobile payment at Starbucks, customers just need to download the free Starbucks Card Mobile App for select BlackBerry smartphones, iPhone or iPod touch mobile devices. More than one-third of U.S. Starbucks customers use smartphones, of which nearly three quarters use BlackBerry smartphone or iPhone mobile devices. In addition to the mobile payment capability, the app allows customers to manage their Starbucks Card account, check their card balance, reload their card with any major credit card (iPhone users can also use the PayPal feature), check their My Starbucks Rewards status and find a nearby Starbucks store with the store locator feature.
Customers can pay with their smartphone by holding their mobile device in front of a scanner on the countertop and scan the Starbucks Card Mobile App’s on-screen barcode to make a purchase. Customers have successfully adopted this technology in test markets in Seattle, Northern California, New York and more than 1,000 Starbucks in U.S. Target stores.
Mobile payment is built on the Starbucks Card platform, which continues to experience significant customer adoption. Customers loaded more than $1.5 billion on Starbucks Cards in 2010, an increase of 21 percent over 2009, driven in part by the My Starbucks Rewards program which provides benefits to customers who pay with a registered Starbucks Card at participating stores. With the introduction of the quick and easy Starbucks Card Mobile App and the mobile payment feature, customer will find yet another reason to use their Starbucks Card for payment.
“Mobile payment is just one example of how we’re continually innovating on behalf of our customers to enhance the Starbucks Experience,” said Brewer. “A growing segment of our customers use smartphones, and through the Starbucks Card Mobile App, we’re providing them with the fastest way to pay.”
To download the Starbucks Card Mobile App and check out mobile payment, BlackBerry smartphone users can text the word “GO” to 70845 or visit http://www.starbucks.com/coffeehouse/mobile-apps/starbucks-card-mobile-bb from their device (Standard message and data rates apply.). It’s available for a variety of BlackBerry smartphones including BlackBerry® 8800 series; BlackBerry® Bold series; BlackBerry® Curve™ series; BlackBerry® Storm™; BlackBerry® Storm2™ and BlackBerry® Tour™.
iPhone and iPod touch users can download the app from the App Store at www.itunes.com/appstore/.
Visit www.starbucks.com/coffeehouse/mobile-apps for more information about the Starbucks Card Mobile app and payment system for select BlackBerry smartphones and Apple® iPhone®, iPod® touch.
About Starbucks Corporation
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online at www.starbucks.com.
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