XPERIA X10. XPERIA Arc. XPERIA Play. It doesn’t take a rocket scientist to figure out that Sony Ericsson is very much cozying up with Google Android, but now the company has made it official. I wouldn’t go so far as to say SE is putting a ring on it, but they are sounding pretty committed.
Steven Walker, Sony Ericsson’s acting head of global marketing, says that this move is about more than just them. They “see the need as an industry to galvanize behind the Android ecosystem to create a strong ecosystem for consumers.”
You know, united against the so-called evil forces at Apple and iOS. “There is clearly a galvanizing within the industry,” says Walker, “around Android as a credible alternative to what’s out there.” Interestingly enough, he’s not quite ready to put all his eggs in Google’s basket. They are keeping “an open mind toward Windows Phone 7” but there doesn’t appear to be any inclination to go back to Symbian or its successors.
If it takes all the combined efforts of Motorola, Samsung, HTC, Sony Ericsson, and others to put up a good fight against the iPhone, I’m all for it. I’m not bent one way or the other, but I love to see competition.