Whale activism? There’s an app for that.

Whale activism? There’s an app for that.

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Whale activism? Yeah, there’s an app for that.

The Sea Shepherd Conservation Society is announcing the release of their new iPhone app aimed at strengthening the community of ocean activists. Or at least that’s what they’re saying.

The app seems to do little more than ship Sea Shepherd press releases straight to your iPhone and provide direct links to the society’s social media and giftshop. Though, among a few other thinly-veiled marketing ploys, there is a link to the gallery where you can see all of their pretty pictures of whales and boats.

At least Greenpeace’s app has the “penguin clap game” (which, surprisingly, has nothing to do with any campaigns to save penguins from STDs).

Regardless, they seem to be pretty excited about it. Here’s an excerpt from their release:

“Technology continues to change the way the world receives information and breaking news. I’m grateful that we are one of the first non-profit conservation organizations to leverage this technology and send updates to our supporters [via iPhones] with the click of a button. Sea Shepherd is ready for this year’s campaign with the goal of financially ‘sinking’ Japan’s illegal whaling operations. This new tool will allow iPhone users to do their part by staying informed, sharing updates to improve awareness and raise funds, and help ensure our success to end this barbaric slaughter,” said Captain Watson of this historic launch.

All in all, this publicity machine won’t do much to strengthen your social community or give you a voice if you’re looking to make real progress with some soggy activism of your own. But if you’re just looking to follow along with the Sea Shepherd’s progress, this is it. The skull-and-crossbones icon will look pretty neat sitting between Pac Man and Clock on your iPhone.

[iTunes]

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