If you’re having trouble keeping up with the exercise routine you’ve suddenly imposed upon yourself for the New Year, you might want to check out the new Nike+ sportwatch. Not only will it add a new layer of technological novelty to something as old-fashioned as jogging, but it will even nag at you when you haven’t gone for a run in a few days.
Using a combination of sensors in the watch and your shoes, plus TomTom GPS, Nike+ gathers information about your run – including time, pace, location, distance, heart rate and calories burned – and uses this information to give you an “attaboys” message if you’re doing what you’re doing better than the last time you did.
Run’s over for the day? Sync the watch up to Nikeplus.com through your computer to check out your run history, set new goals or talk with other people who wear the same things that you do.
Though the sportwatch won’t be commercially available until April Fool’s, it’s already won Nike two innovation awards at the CES in the Health and Wellness and Personal Electronics categories.
I wouldn’t be surprised to see Obama himself endorse the thing. A watch that badgers you to get off the couch and go run. Could be a real boon in his commitment to lowering obesity in America. Not only that, it’ll give his wife some time off too.
New Watch Delivers World’s Most Dynamic Running Experience
2011 International CES
LAS VEGAS–(BUSINESS WIRE)–NIKE, Inc. (NYSE:NKE) and TomTom (AEX: TOM2) have collaborated to create the Nike+ SportWatch GPS Powered by TomTom. The new running watch, unveiled today at the 2011 International Consumer Electronics Show, will provide athletes with the most dynamic and motivational running experience in the world thanks to its unique functionality, beautiful design, and direct connection to www.nikeplus.com, the world’s leading running community with almost 4 million members.
“Providing runners with accurate pace, distance and location information during and after their run gives them the information they need to better train and track their progress”
The Nike+ SportWatch GPS is designed for high performance with an extremely clear and readable user interface that delivers the information necessary to the user while in-run. It adds personalization and motivational features to the running experience, including audible sounds, challenges, run reminders and more.
“The Nike+ SportWatch GPS is a game-changing product that furthers our commitment to provide all athletes with unparalleled motivation and the tools to get better,” said Stefan Olander, VP of Nike Digital Sport.
The Nike+ SportWatch GPS is scheduled to be at retail stores and online in the U.S. and the U.K. beginning April 1. Broader distribution is scheduled for July 1. The Nike+ SportWatch GPS will be previewed for consumers at Nikerunning.com and TomTom.com beginning today.
“It is part of TomTom Consumer’s strategy to move into the fast-growing sports and fitness market. This true partnership with Nike combines the strengths of two leading companies to deliver a game-changing product for runners,” said Corinne Vigreux, Managing Director, TomTom Consumer. TomTom is the world’s leading provider of location and navigation solutions.
The Nike+ SportWatch GPS is designed to be simple and intuitive with only three buttons and a Tap Screen for navigation. During the run, the new Nike+ SportWatch GPS captures location information while showing runners their time, distance, pace, and calories burned on an easy-to-read screen featuring a customizable layout. Throughout the run, the GPS receiver works in tandem with the shoe-based Nike+ Sensor to deliver highly accurate pace and distance data.
On-watch features include:
Tap Screen for setting laps and activating backlight
Run History with data from past runs
Personal Records including those imported from Nikeplus.com
Quick Start with optional shoe-based Nike+ Sensor
Heart Rate Monitor compatibility
Some of the unique motivating factors the Nike+ SportWatch GPS offer runners on-screen include:
Recognition (or “Attaboys”) for personal records
Run Reminders that appear after five days if a run has not been logged
Post-run acknowledgement and encouragement
The Nike+ SportWatch GPS plugs neatly into any USB port on a Mac or PC, then immediately launches the Nike+ Connect interface which automatically transfers information to www.nikeplus.com.
“With more than 150 million runs logged since its launch in 2006, Nikeplus.com captures the pulse of the running world everyday,” added Olander.
Nikeplus.com presents runners with the GPS mapping, total miles, pace and elevation data for their most recent run in a rich and engaging way that will be familiar to users of the popular Nike+ GPS iPhone application.
“Providing runners with accurate pace, distance and location information during and after their run gives them the information they need to better train and track their progress,” added Vigreux.
Data from each run is automatically applied to all current Nike+ Challenges, Nike+ Goals, and Nike+ Coach programs in which the runner is participating.
Additional Features at Nikeplus.com
Athletes who want to get the most out of their run and from the Nike+ SportWatch GPS will have access to a huge catalogue of run routes logged by Nike and published by other runners on streets and trails around the world.
Each run will be graphically mapped with the help of TomTom technology, and include route notes, elevation and length. Runners will also be able to find the perfect route by searching the catalogue by location, length, difficulty, and even landmarks.
Since the 2006 launch of Nike+ in partnership with Apple, a variety of Nike+ enabled devices have been introduced to help runners reach their full potential including the Nike+ iPod Sport Kit for iPod nano and iPod touch, the Nike+ SportBand, and the new Nike+ GPS App for use with the iPhone.
NOTE: Additional imagery available at www.nikemedia.com, video available at http://www.youtube.com/watch?v=9XqELGTGXNM
NIKE, Inc. based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikebiz.com.
About TomTom N.V.
TomTom N.V. (AEX: TOM2) is the world’s leading provider of location and navigation solutions. Headquartered in The Netherlands, it employs over 3,000 employees worldwide. Over 45 million people daily use its solutions, be it in the form of dedicated portable navigation devices (PNDs), in-dash car systems or tracking and tracing solutions for fleet management. In addition, hundreds of millions of people use TomTom’s digital maps on the internet or mobile phone.