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What you need to know about Thursday’s Google Nexus S launch

Are you ready to upgrade from your Nexus One into the brand spanking new Google Nexus S? Are you completely stoked about Android 2.3 Gingerbread and can’t wait to bite into that delicious fresh take on the Google’s mobile OS? Well, then you’ll need to read this primer on the Nexus S launch before you waltz into your local store on Thursday.

Best Buy has been so kind as to issue a press release on the matter and it outlines just about everything you need to know if you want to come home with a Nexus S on Thursday morning. For starters, all stores — both of the Best Buy and Best Buy Mobile variety — will be opening bright and early at 8am (local time) on Thursday December 16. While you may have been able to pre-order some other stuff in the past, though, that’s not happening with the Nexus S.

Instead, the new smartphone will be sold strictly on a first-come, first-served basis. How early you need to start camping out in front of your local Best Buy store will vary, of course, as inventory will vary considerably across the stores too. And before you get any bright ideas about being the first guy in line and emptying out the store, Best Buy is only selling a maximum of two Nexus S phones per customer.

If you’d rather fight the virtual crowd online, Best Buy will start selling the phone through its website at 8am EST to coincide with the east coast launch. Pricing is what you’ve already heard: $199 on contract, $249 as an add-a-line activation, and $529 free and clear. Even if you don’t buy one, all Best Buy stores will have a (read: one) live demo unit for you to toy around with.


Nexus S Lands in All Best Buy and Best Buy Mobile Stores Dec. 16

In addition to the in-store launch, online sales – via BestBuy.com – begin at 8 a.m. Eastern time.

MINNEAPOLIS, Dec. 13, 2010 – All Best Buy and Best Buy Mobile specialty stores launch Nexus S in-stores and online at BestBuy.com on Thursday, Dec. 16. Nexus S, from Google and Samsung, is the world’s first smart phone with Android 2.3, Gingerbread.

Here are some important details for the launch of Nexus S:

Timing: Online sales of Nexus S begin at 8 a.m. Eastern time to coincide with the opening of Best Buy stores on the East Coast. As a reminder, all Best Buy stores have adjusted their holiday hours to open at 8 a.m.

Availability: Nexus S is available in all Best Buy and Best Mobile specialty stores. Exact inventory will vary by store. Nexus S will be sold out on a first-come, first-serve basis with a limit of 2 per customer.

Demo phones: All Best Buy and Best Buy Mobile stores will have a Nexus S demo phone on-hand so customers can see and experience the phone.

Pricing: The Nexus S is an unlocked phone and can be purchased without contract for $529. The Nexus S can also be purchased for $199 with a TMobile two-year service agreement and qualifying voice and data plan. Nexus S can also be purchased for $249.99 for add-a-line activations.

As with all smart phones it sells, Best Buy Mobile will have a full assortment of accessories for Nexus S and offers an array of services aimed at improving the mobile phone buying experience, including:

Upgrade Checker: A quick and easy service that gives customers the ability to see when they are eligible for their next phone upgrade. When the upgrade time is nearing, customers receive a complimentary reminder call, e-mail or text message.

Walk Out Working™: Free in-store smart phone setup by a Best Buy Mobile Phone Specialist who will sync personal email accounts, set up Bluetooth headsets, transfer contacts and activate other services to allow the customer to leave the store with a fully functional new smart phone.

About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

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