In our modern society we have turned to technology to search for the answers to all of life’s questions, like, where is the nearest Applebees? What are the lyrics to Boxer Rebellion’s Lay Me Down? What is the secret ingredient to Coca-Cola? Possible searches are virtually endless, and Google has superficially become the guru and keeper of all things found online. They have managed to sneak themselves into our everyday lives and even into our language, and if you don’t believe me, “Google it.”
So it makes sense that our friends in Silicon Valley have been keeping an eye on how we like things done, specifically our fixation with mobile “Googling,” their numbers showed that Google Mobile searches increased 130 percent year-over-year in Q3 2010. What does that mean for Google Mobile? It means that it is getting a bit of a facelift with the addition of Seller Ratings ads, for the convenience of its users, but a more likely story; Google wants to capitalize on an already billion-dollar mobile search market.
The ads themselves have a star rating and links to reviews of the specific seller that is advertising a product or service. The ratings are taken from merchant review sites and Google says that the ads will only show when a seller’s online store has a rating of four stars or more and has at least 30 reviews. This means no getting sent to dead end domains or ad-filled web pages. Either way, there is no denying the convenience of having the power of Google at your mobile fingertips.