If you’re like half the business smart phone users out there, your belt serves not only to keep your pants up but as a saddlebag for your multiple devices. An apology to belt-makers everywhere, but a joint venture between LG and VMware may turn business smart phone users into one-phone ponies.
VMware has made the quantum leap out of your server room and into your pocket, bringing the technology to have a ‘virtual’ phone reside on your existing personal smart phone. If you’re over 60 we apologize for rocking your world (virtually).
Here’s the skinny: your work phone becomes an app that you store on your personal phone (turkey); open up your app and it’s like turning on your work phone (duck); your work phone app has it’s own phone number and a separate, managed, secure environment running parallel to your personal phone (chicken).
You’ll love it because you only have to carry one device. Your company will love it because they don’t have to pay for and manage your hardware plus their data is secure. And your IT guy will love it because anything involving IT guys and VMware is like a nerdy love story (kind of like Taylor Swift singing in binary code).
Right now it’s just available for Android users as LG tries to make a splash in the enterprise market, but knowing smart phone users’ penchant for whining, tweeting and e-mailing about their wants and desires and hopes and dreams, we think the future looks bright for virtual phones on other devices and OSes.
Check out the press release for all the details and none of the biting humor.
Partnership Targets New Methods for Businesses to Manage Employee-Owned Mobile Devices
SEOUL and PALO ALTO, Calif., Dec. 7, 2010 – LG Electronics (LG) and VMware, Inc. (NYSE: VMW), today announced a partnership to help enterprises of all sizes improve security and control of sensitive corporate data while enabling more flexible access via employee-owned mobile devices.
Using end user computing technology from VMware, LG is aiming to increase its footprint in the enterprise sector while providing more options for both consumer and business customers. This new technology will enable users to adopt the mobile device of their choice, while allowing corporate IT departments to manage sensitive data on those devices with enterprise-level security and compliance.
Initial efforts include enabling LG smartphones to securely run a work account in isolation from a user’s personal account on a single mobile device. With this feature, LG mobile users will be able to safely carry a single device for both personal and work use. Solutions using mobile virtualization technology from VMware are expected to be available on LG smartphones in 2011.
“The enterprise and SMB markets are key areas of focus for LG,” said Ki S. Kim, Vice President of Global Enterprise Solutions at LG Electronics Mobile Communications Company. “Our partnership with VMware is part of LG’s global strategy to develop smart mobile devices for businesses. Enterprise IT organizations are looking for a way to embrace the growing trend of employee-owned mobile devices at work, while still maintaining control over their corporate data. VMware’s industry leadership provides a platform for LG to extend its presence in enterprises and deliver compelling solutions that address the challenges raised by the convergence of IT and mobile communications.”
Enterprises Embrace Employee Owned Mobile Devices
More than ever, organizations are dealing with two fundamental client-computing pain points – providing secure data access to an increasing number of mobile users, and managing the burgeoning diversity of data, applications and client devices within the enterprise. Establishing a new end user computing model to address these points is a fundamental component the VMware “IT as a Service” vision.
“As workforces become more mobile, our customers increasingly view today’s new breed of mobile devices as mission critical tools for their business,” said Dr. Stephen Herrod, CTO and senior vice president of R&D, VMware. “The reality is that today’s employee-owned mobile devices are often more advanced than corporate offerings. As a result, the agile enterprise is looking to embrace new end user computing models that allow users to work on the devices they love. We are excited to work with LG to develop mobile solutions that address the end user desire for affinity and the enterprise desire for manageability, security and control.”
“Smartphones are driving demand for an enhanced mobile experience as business- specific devices lose appeal and employees look to use their personal devices at work,” said Stacy Crook, senior analyst for IDC’s Mobile Enterprise research programs. “For the business market, the individual-liable, employee-owned model is here to stay. Savvy companies will embrace the trend and procure the necessary means to ensure that all devices with sensitive information are managed properly.”
Humphrey Chen, executive director of New Technologies, Verizon Wireless added, “We’re seeing interest from Verizon Wireless customers in the area of mobile personas, which allow a personal mobile phone to be leveraged in a professional setting in a secure way that is IT-approved. The kind of virtualization VMware offers helps to make this happen, and we’re evaluating ways to help our customers achieve this.