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Google comes to Winphone 7 as an app, not an option

Google has entered Windows Phone 7, but this time through a back door! While it commands the lion’s share of all searches, be it a desktop search (a 66% share for Google), or be it on smart phones – where it takes 95% of the search pie, Google was initially nowhere to be found on the much hyped WP7.

Nearly every browser on the desktop, iPhone, or Blackberry, allows the user to choose their search engine. However, Windows Phone 7 has tied up with Bing as its default search engine, which means that Bing would block any attempt to browse using any other search engine from the start screen.

To compete with Bing on WP7, Google has developed its own app – Google Search for Windows Phone 7, which it launched on November 11. As Google Mobile team programmers Jon Skeet and Nick Radicevic note in a blog post, this app “provides quick and convenient access to a rich set of search results.” Users can download the app for free for all Windows Phone 7 devices and languages from Windows Mobile Marketplace.

Google’s search app uses the phone’s GPS to localize searches, gives suggestions as you type, and keeps track of previous searches. The search results appear in a browser window, which allows access to images, local and news results as well, the features missing on Bing app for WP7.

Since Microsoft has all but made it a mandate for phone carriers that its Bing search engine be deeply integrated on Windows phone 7, it would be interesting to watch whether this move bails Microsoft out of its flagging smartphone market share, or users download Google’s Search app for WP7 and ding the Bing!

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  • http://Enteryourwebsite... Fiona

    Windows Phone 7 is a Microsoft walled garden that you cannot escape from.

    Android is open-source. Motorola released Android phones in China with it’s Google services removed (replaced with Bing).

    However, on Windows Phone 7, Microsoft’s rules say that OEMs and carriers are not allowed to change the default search engine from Bing. Windows Phone 7 has a ‘Bing Button’ on the front panel, which nobody is permitted to change to Google.

    Microsoft has made a grave error.

    Microsoft thinks it is still the dominant monopolist of computing, and is still behaving like it did in the 1990s. It hasn’t sunk in that Microsoft is an insignificant and small player in mobile. It can’t force people to use its services, or lock them in.

    Windows Phone 7 is going to be a big failure. Nobody will buy it. Microsoft will learn the hard way.

    • http://www.mobilemag.com admin

      Seems they have lots of money to burn and to spread themselves thin.