Motorola’s full-page ad in the New York Times makes it clear that the Droid X doesn’t need any add-ons to work properly. The add states, “At Motorola, we believe a customer shouldn’t have to dress up their phone for it work properly. That’s why the Droid X comes with a dual antenna design. The kind that allows you to hold the phone anyway you like to make crystal clear calls without a bulky phone jacket.” It’s clearly a dig at Apple, who was forced to give out free cases to solve complaints about antenna issues with the iPhone 4. Will the ad convince disillusioned Apple fans to toss out their iPhones like rotten fruit? Or is the fact that Motorola bowls without bumpers nothing new to celebrate?
Apple did cite Lytro’s design as “prior art” in its patent application, but Apple did go on to say how its technology improves image quality and increases the maximum possible resolution of the image, the latter of which was quite the sticking point for Lytro.