Why announce a single device when you can announce a whole new brand with a complete new lineup of devices? Apparently, that’s the strategy that LG is taking with its new Optimus series. The main feature of this line is that they will all be powered by Google Android 2.2 froyo, at least for now. Optimus devices include both high-end and entry-level Android devices, so the latter will likely be left out of future upgrades to Gingerbread.
The LG Optimus One has rounder edges and comes with an OMAP3630 processor, 3.8-inch touchscreen, an “HD” camera, and HDMI/DLNA support. The LG Optimus Chic, on the other hand, is more budget-minded in its approach, though they’re not completely forthcoming with the exact specs.
An Android tablet of some kind will also be included among the ten (or so) devices that LG plans to launch under the Optimus banner during the second half of this year. Can LG dethrone HTC and Motorola as the Android leaders? With Optimus, it just might prime.