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Apple sold 600,000 iPhone 4 units during a pre-order blitz yesterday
Apple sold 600,000 iPhone 4 units during a pre-order blitz yesterday

Apple sells 600,000 iPhone 4 units on launch day

Apple sold 600,000 iPhone 4 units during a pre-order blitz yesterday

AT&T put the breaks on pre-orders for the Apple iPhone 4 yesterday.  Apple managed to sell 600,000 units on launch day demolishing iPhone 3GS pre-orders ten fold.  Due to the large number of people rushing the websites, a few things got bogged down and many users couldn’t get their pre-order in.  So it’s possible Apple could have broken the 1 million mark if they were able to handle the traffic.  AT&T also ran in to some security issues, similar to those of the iPad, reports to Gizmodo had numerous tipsters complaining of being logged into other people’s AT&T accounts while they were attempting to sign up for an iPhone 4 upgrade.  Sounds like a website cache issue that is could have serious consequences.  AT&T needs is taking privacy matters more seriously, but a weekend update to their software could have been the culprit, says an insider.  There was “absolutely no testing” prior to the iPhone 4 launch, however, AT&T claims they are unable to replicate the problem but are still “looking into it.”

AT&T has stopped selling pre-orders for the iPhone 4 until the device is in stock.  Apple release a statement today with the following information:

Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.

[Engadget via Apple]

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One comment

  1. Or, since they later cancelled thousands of double orders from people who kept trying out of frustration, the total could be much smaller.

    PS. That’s “put the brakes on”, not “breaks”.

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