Western Digital My Passport Studio gets e-Paper technology, FireWire 800

Western Digital My Passport Studio, a 2.5-inch Passport with e-Paper display that shows data when unplugged

Who would have thought an ex-Motorola employee who founded Western Digital back in the 70’s would grow it to become the second largest hard disk manufacturer in the world?

Western Digital’s capitalizing on the surge in demand for external hard drives, with their recent rollout of external drives like the My Passport Studio, a 2.5-inch Passport ultra-portable enclosure that has hit the market targeting Mac users. The new My Passport Studio is compatible with Apple Time Machine and they’re formatted as HFS+ Journaled. My Passport Studio has an e-paper display, this means the screen is always-on and it can show the hard drive’s status even after it is unplugged. It also has a sleek aluminum casing. You’ve got to love the wardrobes these hard disks are being dressed up in – technology merged with new age fashion.  By the way, Another prime example of a fashionable disk with stellar functionality is the Seagate Free Agent External Hard Drive.

The e-label display on the My Passport Studio can be modified to the user’s liking, such as labeling the data on the disks, movies, mp3’s etc. There’s no reason to put a sticker on your drive any more. When the drive is switched off the display still shows labels as well as storage capacity. It comes with a USB 2.0 port and a FireWire 800 (which allows 786.432 Mbits full duplex transfers) port to connect to a computer. Don’t stress it you won’t need to carry an extra power cable because both ports are bus powered.

Another great feature is the hardware-based encryption and password protection in case you fry your drive or someone swipes it.

The disks come stacked with monster storage capacities starting from 320GB, 500GB, and 640GB with humble price tags starting from $150 to $200.


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