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Microsoft to let you install mobile apps on memory cards, sticks one to iPhone

A variety of Windows-powered smartphones.

When Apple came forward with the App Store for the iPhone, everyone got pretty excited. At the same time apps had already existed on other platforms; just not in a unified storefront. The other trouble was that other smartphones did not have the same kind of internal storage capacity as the iPhone.

As a result, it has been more difficult to install quite as large a number of applications on other smartphones because of internal memory limitations. That’s about to change, at least for the Microsoft fans in the audience. Rather than restrict you to internal memory, you can now install some apps on a storage card.

Microsoft just made an announcement on the ability to install new applications from the Windows Marketplace for Mobile has been added to both Windows Mobile 6.5 and the upcoming Windows Phone 7 Series.

Since you can get these microSD memory cards in fairly sizable capacities, you could say that this brings Windows Mobile smartphones on par with the iPhone, at least in terms of installing a large number of apps.

For the record, Google Android phones are still lacking in this ability and rely solely on internal memory for app installations. I have a feeling that’s going to change pretty soon based on today’s news.

About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

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  • NRGFan

    You may want to mention that the capability to install to storage cards has been there for years for Windows Mobile, it just that MS didn’t make it an option on their Marketplace for some reason.

    Not to mention that there are 1,000’s of apps for Windows Mobile, there are plenty of other places to buys windows mobile apps, than the MS Marketplace.