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Mobilizing sports content our main objective: ESPN360 now ESPN3

ESPN360 is about to get a slight name change, as of April it will now be known as ESPN3.com.  Damon Phillips, the gentleman in charge re-branding the network was bursting with excitement over the success that ESPN360 has had and their direction towards delivering mobile content is still a large focus.

“We are an extension of the network and in many ways we are a portable, take it anywhere version of the ESPN family of networks. We had over seven million people watch college football this season smashing our records from before. We are up double digits in all of our sports from college basketball, to soccer and the recently concluded Aussie Open was huge for us. We will continue to offer plenty of quality content to our user’s laptops and cell phones.” said Philips.

“The name ESPN3.com more closely aligns with the existing naming convention for our networks,” said Sean Bratches, executive vice president, sales and marketing. “users have become more accustomed to engaging with content across various screens, it made sense to make adjustments that reflect both the product’s and the industry’s evolution.”

A brief line-up of what ESPN3 will be showing:  Basketball – NBA, FIBA, WNBA, college, Euroleague; Football; Soccer – FIFA, any of the events you could want in this category; Baseball – MLB, College & Little League World Series; Tennis – lots and lots of tennis events; Golf – US Open, The masters, Open Championship; Lacrosse – Major & NCAA College; X Games; NCAA Hockey & Softball, Open-wheel Racing, Racquetball & Polo.  Not so brief is it.

As far as I am concerned; if sports can be viewed anywhere/anytime – I’m in.



About Colleen McColl

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