The future of Hasselblad camera’s will be expressed not only by massive megapixels, amazing clarity and low noise imagery, but by releasing one damn sexy looking Medium Format DSLR.
On February 10th the launch begins as Hasselblad begins to roll-out their newest member of the Medium Format system, making your 35mm DSLR appear to be a mere APS. The Hasselblad H4D-40 camera is targeted at photographic pros, it packs a 33x44mm CCD sensor with, you guessed it, 40 million pixels. That’s almost twice the surface area of 35mm DSLR sensors.
The last time I used a medium format camera, or large format for that matter, was in 1992 at my high school. They were like a dream, everything was just bigger, clearer, sharper and it gave you a feeling that you were actually behind a camera.
Hasselblads H4D-40 will have many upgrades and features; a new True Focus AF system that allows you to use the shallower depth of field range on medium formats to your advantage, giving you a more creative effect in the end. Low noise filters like the Hasselblad Natural Color Solution (HNCS) will give consistent color reproduction with a single color profile, digital lens correction (DAC), perfects images by removing any trace of distortion, vignetting, or chromatic aberrations.
The Hasselblad H4D-40 will retail for $17,995 or 13,995 Euro for the camera body, viewfinder and 80mm lens. You can find out more at Hasselblads special event calendar with dealer demo dates in your city, they might even let you hold one.