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Pentax unleashes new Optio lineup, HD and Eye-Fi support

Pentax Imaging Company has released three new compact digital cameras ranging from $99 up to $299 USD. The additions are to the Optio line, including an HD video capable camera that can capture 720p images at 30FPS.

The most affordable of the bunch is the Optio E90, priced at $99.95 USD, the E90 sports a 10 megapixel CCD, 3x wide angle zoom (32mm-96mm equivalent) and a large 2.7 inch LCD housed in a luxurious rubber coated body for a sure grip. It uses standard Aas for ease of replacement when on the road, ISO 6400 for use in very low light, a Digital SR (Shake Reduction) mode, and two lovely choices of Black or Wine Red.

Pentax’s Optio H90 digital camera looks simple, features a 5x wide angle optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high resolution CCD sensor, and widescreen HD video capture at 720p and 30 FPS. Pentax touts blur-free images by way of the improved Pixel Track Shake Reduction technology. Three to choose from, Orange-Silver, Matte Black and Ceramic White for $179.95.

Finally, the Pentax Optio I-10, somewhat designed to mimic an SLR, the I-10 still has a fixed lens but with 5X optical zoom lens (28mm-140mm equivalent), a 12.1 megapixel high resolution CCD sensor, a 2.7 inch widescreen LCD, and HD video capture at 720p and 30 FPS. Similar Shake Reduction and Face Detection, the I-10 adds support for a remote control (sold separately), comes in Classic Black and Pearl White for $299.95 USD.

Both the Optio I-10 and Optio H90 now have Eye-Fi connectivity, this will allow you to use wireless memory cards. All cameras ship this February 2010. Pentax is taking pre-orders now on their online store.

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