As if the team at Rogers wasn’t already shaking in its boots from the pending HSPA launches from Telus and Bell, they also have to prepare for more competition from some newcomers to the Canadian wireless market. Well, if you can’t beat them, join them before they have a chance to beat you. At least that’s how it sounds.
During the Canadian Wireless Spectrum Auction, the investors behind DAVE Wireless invested over $200 million for 10 licenses and the focus will be on some major markets across the country. They’re well-prepared to handle customers in Vancouver, Calgary, Edmonton, Ottawa, and Toronto, but what about the rest of the country?
Well, DAVE has decided to sign a roaming agreement with Rogers Wireless. This way, DAVE customers will be able to have nationwide access to wireless voice and data services. For the five major markets, DAVE is doing some cell-site sharing with Bell.
That’s the good news. The bad news is that DAVE Wireless President Dave Dobbin made no mention of how much this roaming was going to cost his customers. Whenever you roam on another network, you can usually expect to pay quite a premium over your regular fees. Will DAVE work differently? I doubt it, but at least you’ll be covered.