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All AT&T Smartphone Users to Require Data Plans

 All AT&T Smartphone Users to Require Data Plans
If you’re in the market for a new smartphone from AT&T, but you’re not quite so interested in subscribing to a wireless data plan, I highly suggest that you act sooner rather than later. That’s because the iPhone-touting carrier is starting a new policy early next month that will require all new smartphones to come with a smartphone data plan.

This new policy goes into action on September 6th. In a nutshell, if you sign up for a new smartphone with AT&T, they’ll force you into some sort of data plan. In this way, if you want to avoid the extra charges associated with wireless data, you’ll want to get your smartphone before September 6th. Everyone who signs up before that date will be grandfathered.

It is quite notable that if you have a “feature phone” and you’re currently subscribed to a data plan, you will not be able to keep your current MediaNet plan if you upgrade to a smartphone after September 6th. They’ll force you into a “real” data plan at that point.

Why is AT&T doing this? The internal email explains:

We want our customers to have the best possible experience with their Smartphones. A predictable bill is a key factor in customer satisfaction, so effective September 6, 2009 Smartphone customers will need to subscribe to a data plan, as the vast majority of customers already do. Data plans let customers fully utilize their device, without the worry of bill shock.

Or, you know, they want to guarantee some added revenue.

Source: BGR

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About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

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One comment

  1. VERY IMPORTANT !!!!!!!!! MUST READ

    DO NOT add an IMEI of your smartphone even if you had it for past 2000 years. They will simply claim that you ADDED A SMARTPHONE after 6th Sept, 2009 and hence you will need a data plan.
    (I had Nokia N95 for past 8months and today they ask me for the IMEI, hence a data plan for rest of the contract)

    LOOPHOLE (workaround) :If you are caught in their crap, just add an IMEI of non-smart phone, remove the data plan and start using the smartphone again.

    Quote from att.com/smartphoneplans: "If you purchased a smartphone prior to September 6, 2009 and are using data on a pay per use basis, you will not be required to add a data plan at this time."

    They don't care about purchase date since you ADDED the IMEI after 6th Sept.

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