We heard last week that BlackBerry App World would be launching today, despite the fact that it happens to be April Fool’s Day. Well, Research in Motion is not fooling around today, because the BlackBerry App World has indeed launched and it’s ready for all your downloading and app purchasing pleasure.
The mobile application store officially launched at midnight this morning, ahead of the Research in Motion official announcement that followed a few hours later. This news comes direct from the CTIA Wireless trade show and it upgrades the BlackBerry line to compete better against the iPhone App Store and the Android Market.
BlackBerry App World will work with OS 4.2 or higher, so you’ll need a Javelin, Bold, or Storm. I’m not sure if support will eventually be pushed out to the older BlackBerry devices as well, since RIM wants to keep moving forward. To download BlackBerry App World, you’ll want to point your BlackBerry Browser to blackBerry.com/appworld.
So, what kind of apps should you expect? The biggest highlight for me would be Shazam, the same music-identifying application that’s been featured in an iPhone commercial. It’s free for now, though an enhanced version will launch after May 31 for $4.99. Other notable apps include Viigo, MySpace, NYT Crosswords, PhoneyFart, Pandora, Slate Magazine, Fast Food Calorie Counter, and Lonely Planet. Some developers are also allowing for trial versions of paid apps.
MobileCrunch has a comprehensive review and you can read that here.