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95% of iPhone Users Ditch Apps After One Month

The App Store for the iPhone is both a blessing and a curse, because while there are certainly some useful apps, there is also a lot of crap. Pinch Media collected some data on the matter and their findings are quite the eye-opener.

People who own an iPhone tend to download a lot of applications, particularly free ones, but how much use do these apps get? The iPhone people obviously fiddle with their downloads on the day that they get them, but what kind of lasting value does something like the iFart provide?

It turns out that just 20% of users return to an application the day after it is downloaded. This figure drops to just five percent after one month. This essentially means that for every twenty apps that you download from the App Store, you’ll probably only still be using one of those 30 days later.

With all the developers bombarding the marketplace with apps, it has also become increasingly difficult to break into the Top 25 or Top 100 in the Appe Store. Six months ago, you only needed to get 1,000 and 10,000 downloads in a 24-hour period to get in the Top 100 or Top 25 of the day. Today, those respective figures jump to 5,000 and 20,000.

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About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

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