Yes, I realize that Future Shop and Best Buy are essentially the same company, but they do operate their stores as separate entities. Just as Best Buy recently expanded into the world of Best Buy Mobile, Future Shop has also launched a similar service called Cellshop.

Much like Best Buy Mobile, Future Shop’s Cellshop is designed to help you with all of your cell phone needs under one convenient roof. Think of it as Future Shop’s answer to stores like Wireless Wave that sell phones from every major cellular provider in Canada. Furthermore, if you hop over to the Future Shop website and click on the weekly flyer, you’ll find that it contains a separate flyer for Cellshop.

Yes, it’s filled with ads for services from Rogers, Bell, Koodo, and so on, but there are actually some “helpful” articles in there for helping you choose the right phone and select the right plan. They want to help you, don’t you know…