Contrary to popular belief, there’s more to noise-blocking Bluetooth headsets than the ones that bear the Jawbone moniker. Case in point is the newly unveiled Jabra BT530, the first Bluetooth headset to boast the Noise Blackout technology from GN Netcom.

Yeah, the Jabra BT530 Bluetooth headset doesn’t look particularly special, but that GN Netcom Noise Blackout technology is designed to block out the background noise without affecting voice quality. The net result is a perfect conversation that isn’t destroyed by the screaming children in the background. Noise Blackout is comprised of dual microphones, DSP technology, and “Audio Shock Protection.” Surprisingly, this mono headset does A2DP stereo too.

Set to launch any day now, the Jabra BT530 Bluetooth headset will sell for a penny shy of $100.