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Emerging Markets Get Ready to Rock with Motorola W388

While most companies still place quite a bit of emphasis on pushing the technological envelope for more developed nations, they also have to turn their attention to creating affordable handsets for emerging markets. These guys still want the latest toys, but they need to have the handsets come out at a lower price point.

Announced this morning, the Motorola W388 is a musically-inclined candybar that has been designed specifically to cater to the emerging markets in India, China, Africa, and so on. Just because it’s for emerging markets doesn’t mean that the Moto W388 skimps on the features though.

You get all the basics you need, like one-button access to the music player, FM radio, microSD expansion, VGA camera, CrystalTalk technology, and dual-band GSM/GPRS. Look for it to launch during Q3 2008.

About Michael Kwan

A freelance writer and tech geek from Vancouver. Find me at michaelkwan.com and follow me on Twitter @michaelkwan.

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