When it comes to marketing most gadgets to guys, you just have to sell them on the features. List off a drool-worthy list of specifications and most geeks will be willing to overlook a less than spectacular aesthetic design. Companies don’t seem to take the same approach when they’ve got a new gadget for the girls in the audience.

While the default configuration is to make it pink for the gals, Samsung is opting for a slightly different strategy with its Costume portable hard drive. Instead of donning a rosy hue, the Costume features Samsung’s signature piano black finish. The overall design of this mobile spinning platter of data is supposed to mimic a makeup case… or whatever else girls like to keep in their purses.

I have to admit that the Costume 2.5-inch portable hard drive is a lot more attractive than a generic gray case. Does this make me want it more than another portable drive? Not really.