We first told you about Koodo Mobile on Monday, but details were pretty slim at that point. Well, it only took a couple of days, but the Koodo Mobile website is now live and it’s filled with all the information you’ll need to know about the new Telus MVNO.

Targeting a similar market as Virgin Mobile, Koodo Mobile (that’s pronounced Koo-doh) does away with many of the fees that Canadians have grown to despise. There’s no activation fee and no monthly system access fee. All plans — which start at $15/month — come with at least 50 text messages. The pricing is revolutionary, but the ditching of the SAF makes a huge difference. They also have something called the Koodo Tab, which is supposed to fit somewhere in between paying full retail for a phone and signing a chubby contract: 10% of your monthly bill goes towards paying off your tab.

The branding, on the other hand, is so totally weird. They say that they offer “fat-free plans”, so the marketing is comprised of a 1980s aerobics workout. When you hit up the main page, you are treated to one of the strangest exercise videos known to man. Hit up Koodo Mobile for more information.