Some people don’t need a full QWERTY keyboard, preferring a standard numeric keypad instead for all their cellular needs. For those people, LG has created the KF700 multimedia phone. With just a passing glance, you can see why someone could mistake the KF700 for the LG Voyager, the latter of which is currently available through Verizon Wireless. The critical difference is that this phone doesn’t flip open to reveal QWERTY. Instead, it slides upwards to reveal a standard 4×3 grid of digits.

But that’s not the only way you interact with this device. While you could go about using the conventional numeric keypad, LG is also offering a shortcut dial and a 3-inch touchscreen display. With three methods of interaction, they have ensured that key multimedia features are not “hidden deep in menus, requiring too much time and effort to find them.” They know that customers want their phones to be easy to use and music/video comes to the forefront here.

Naturally, the LG KF700 has no problem handling the usual onslaught of MP3 audio and MP4 video files. Other features include Bluetooth, a 3 megapixel camera, full-featured web browser, and high-speed HSDPA support. Look for it to launch in Europe next month.